Aqua Apartamento – a unique water and land experience

Maciej, founder of Aqua Apartamento, is deeply rooted in the sailing industry. This project wasn’t our first collaboration, but it marked an exciting new chapter. Drawing from our past experiences, I was able to streamline the process and bring the vision to life.

Developing a standout brand

The main goal was to create a distinctive identity for a houseboat that operates on both water and land. This wasn’t our first water-themed project, so we had a solid understanding of the market dynamics. I started by conducting extensive visual and marketing research. With several brands already in the market, our objective was to ensure Aqua Apartamento stood out from the competition.

A design rooted in nature and reflections

Given its unique purpose, the design of this houseboat could differ significantly from typical Polish houseboats. Inspired by nature, the color palette reflects the surrounding environment, and the logo evokes the reflection of the boat in the water, capturing its dual essence. The design embraces natural forms and the shapes created by water reflections, deepening the connection between the boat and its surroundings.

A cohesive visual identity

The brand required a versatile visual direction: sharp and sleek for business and sales purposes, and softer for marketing materials targeting customers. I was responsible for creating all materials for trade shows, ensuring Aqua Apartamento stood out in a crowded market.