PGE PolSailing – a fresh breeze for sailing education

PGE PolSailing, a nationwide training program by the Polish Sailing Association, introduces young people to the world of sailing and watersports for free. The program's rebranding reflects its evolution, focusing on functionality, modernity, and appeal.

Practical design for impact

The new logo draws inspiration from the sails of Optimist, kitesurfing, and windsurfing classes, key pillars of the program's training. The "P" emblem represents PolSailing, combining these shapes for a unified identity. The color system is intuitive and memorable, enhancing recognition.

Engaging the young generation

Sailing towns, built with the refreshed branding, create vibrant and kid-friendly spaces. The updated brand hero, a pelican, features distinct elements tied to each class, adding character and excitement.

With years of experience working with PYA, I ensured every element of this rebranding was practical, visually cohesive, and resonated with young sailors and their families. I worked with the young and involved Marketing Department of PYA. PGE PolSailing is now a dynamic gateway to a lifelong passion for watersports.

Illustrations created by Magdalena Kloska